Elizabeth Thogerson Elizabeth Thogerson

Melanin, Undertones, & Why Your Tan Doesn't Change Your Colors

Let me guess. Somewhere along the way, someone told you that because your skin is fair, you must be cool-toned. Or that because your eyes are green, you must be warm. Or (my personal favorite) that you're a Summer in May and an Autumn by Labor Day because you spent July at the lake.

My friend, I have heard them all. And they simply do not hold up against science. Here’s why.

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Elizabeth Thogerson Elizabeth Thogerson

Style Systems vs. "Wear What You Want": Why You Don't Have to Pick a Side

If you've spent more than five minutes in the style corners of the internet, you've probably noticed there are two camps.

And they do not sit together at lunch.

On one side, you've got the system people. Kibbe essence IDs, House of Colour style analysis, Kitchener, 4- 12- 16- 21-type color seasons, body-type charts, the whole alphabet soup. On the other side, you've got the "wear what you want" people: dopamine dressing, rules are for breaking, if it makes you happy, wear it! Put it on and walk out the door!

And then there's you. Standing in the middle of the cafeteria holding your tray, wondering why nothing in your closet feels like you, and which table is going to judge you less.

Let me save you some time, my friend.

You don't have to pick a side.

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Elizabeth Thogerson Elizabeth Thogerson

Why Shopping Feels So Stressful (Hint: It's Not *Just* The Prices)

Let's talk about your shopping dread.

As soon as you realize you need to go shopping, you’re dreading it. Before you even walk through the mall doors, you’re anxious. You probably head straight for the sale rack, find the least offensive things to try on, and buy whatever fits for as little money as possible.

You've probably chalked all of that up to being busy. Or frugal. Or "just not a shopping person."

Here's what I think is actually going on.

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Color Analysis Elizabeth Thogerson Color Analysis Elizabeth Thogerson

ColorKit™ Case Study: Warm Autumn Ashley

Beautiful Ashley is on her way to a big style transformation - starting with color! Why did she choose the ColorKit™?

“I've been wanting to do this forever, and this option makes sense for me!”

Ashley came to us wanting to pare down her closet, shop with intention, and let go of trends by embracing her own unique beauty. Color is the first step! Let’s get into it…

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Elizabeth Thogerson Elizabeth Thogerson

Who's Ready for a Style Transformation? (Hint: It's Probably You.)

Let me guess. You've thought about investing in your personal style — really investing, with intention and some actual help — and then talked yourself right out of it.

Too busy. Too much going on. Too in-between right now.

Here's the thing I've noticed after working with hundreds of women: the "perfect time" to work on your style doesn't exist. It's not coming. It's not waiting for you on the other side of the move, the weight loss, the deadlines, or the family drama. And I say that not to shame you — I say it because I've watched too many incredible women put themselves last on their own list, and I'm not going to just smile and nod while you do it.

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Color Analysis Elizabeth Thogerson Color Analysis Elizabeth Thogerson

ColorKit™ Case Study: Deep Winter John

Meet John! He is a professional singer and trumpet player who came to us to learn which colors suit him best, so he can look his best in headshots, show up boldly on stage, and step into his main character energy.


Not only does John get the Most Talented Award for 2026, he is an excellent example of a warm-overtone, warm-eyed Deep Winter.

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Color Analysis Elizabeth Thogerson Color Analysis Elizabeth Thogerson

Don’t Make These 3 HUGE Style Mistakes Before & After Color Analysis

If you’re feeling the pull toward learning your colors, and want to avoid expensive and painful mistakes in your closet, read this post to the end.

Color analysis is touted as a “short cut” to amazing style and easy beauty. However, perfectionism and a lack of preparation may actually cause color analysis to waste MORE of your time, money, and energy.

My goal is to see you become a well-resourced shopper and dresser, and color is powerful tool. But like most tools, use it improperly, and you may end up making moves you regret.

Here are the top THREE mistakes I see people on the internet make before and after color analysis (and how my team and I help our clients avoid them!)…

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Elizabeth Thogerson Elizabeth Thogerson

Greens by Season: Color Analysis Study

Let’s dive into one of the most universally loved colors: green. Everyone can rock a variety of greens, but here’s the thing: there’s no one-size-fits-all green. No, not even Olive Green.

The perfect shade of green for you depends on your seasonal color analysis. Each season has three sub-seasons, and finding your ideal greens will depend on where you fall within these categories.

Ready to find the perfect green for your sub-season?

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Color Analysis Elizabeth Thogerson Color Analysis Elizabeth Thogerson

ColorKit™ Case Study: Soft Summer Harlie

Gorgeous Harlie was on a mission to DIY her season: the apps, the quizzes, the filters, the AI prompts, but she was getting mixed results. She decided to end the wild goose chase, and the ColorKit™ experience got to the bottom of her true season by working a series of targeted tests and observations.

First, meet Harlie! Jessica is a college student who came to us to learn which colors suit her best, so she can get to know herself better, have more shopping success, and embrace what makes her unique.

I just can’t get over how perfectly her Soft Summer colors suit her! Read on to see every step we took to arrive here.

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Color Analysis Elizabeth Thogerson Color Analysis Elizabeth Thogerson

ColorKit™ Case Study: Deep Autumn Jessica

First, meet Jessica! Jessica is a mama who came to us to learn which colors suit her best, so she can get out of her comfort zone, shop smarter, create a customized makeup look that glows, and embrace what makes her unique.

I just can’t get over how stunning she is in her Deep Autumn colors! Read on to see every step we took to arrive here.

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Color Analysis Elizabeth Thogerson Color Analysis Elizabeth Thogerson

Color Analysis FAQ: Can I Still Wear Black If I’m Not a Winter?

WARNING: This article is for color analysis deep divers only.

Let’s just go ahead and make this perfectly clear from the jump:

You do not have to break up with black after color analysis.

Not now.
Not ever.
Not because it’s not in your palette.
Not because it “washes you out”.

And if a “color expert” somewhere told you otherwise?
They gave you rules that serve their ego…not style advice.

BUT, too many people use black as a crutch. Here’s how to know if you’re being intentional with black.

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Elizabeth Thogerson Elizabeth Thogerson

Toothpaste On The Stairs: A Story About Marriage & Style

I've been married for 16 years. My sweet angel husband, Erik, is a fastidious person. He tidies, vacuums, wipes counters, and more - daily. I on the other hand, am…not this way. I leave empty Diet Coke cans around the house, leave my dirty laundry on the bathroom floor, and often let trash pile up in the car. 


I like to think I keep things interesting. You’d have to confirm this with him.


This brings us to one of our first big disagreements, early on in our marriage. And it was all about a box of toothpaste on the stairs.

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Color Analysis Elizabeth Thogerson Color Analysis Elizabeth Thogerson

ColorKit™ Case Study: Light Spring Sam

Meet Sam! Sam is a professional musician who came to us to learn which colors suit him best, so he can market himself with confidence, show up boldly on stage, and align his image with his message.


Not only does Sam get the Most Spectacular Beard Award for 2025, he is an excellent example of the holistic nature of color analysis, and how the ColorKit™ experience will get to the bottom of your true season by working a series of targeted tests and observations.

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Elizabeth Thogerson Elizabeth Thogerson

Blues by Season: Color Analysis Study

Let’s dive into one of the most universally loved colors: blue. Everyone can rock a variety of blues, but here’s the thing: there’s no one-size-fits-all blue. No, not even Royal Blue.

The perfect shade of blue for you depends on your seasonal color analysis. Each season has three sub-seasons, and finding your ideal blues will depend on where you fall within these categories.

Ready to find the perfect blue for your sub-season?

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