Hi there, I'm Liz Thogerson (TOE-grr-son), and I use StyleBiology™ to help rebel women take clothing risks, build a wardrobe, and own their self-image. I live in Atlanta with my husband, two kids, and many struggling houseplants.

I used to think that I needed to be in-the-know, thin, and wealthy to like the way I looked in clothes. 

Most personal stylists out there want you to believe so, too. 

They want you to buy into these lies, so they can sell you the facade: the trendiest pieces, with the right labels, that slim your figure and elevate your status.

I know, because I used to be one of those stylists. I came up in the industry giving clients trend-based, short-term solutions to deeper, long-term style problems. The strategy: keep the client coming back for the next fix.

Why? It’s profitable.

But I’m calling BS. 

My friend, that's fashion, not style. The fashion industry is a money-making machine, designed to repeatedly sell you products that give the illusion of more privilege. 

👉 This is why fashion influencers have jobs. If you're in the know, you can buy the "perfect" thing, and your life is cuter and easier. For a moment.

👉 This is why shopping feels like a chore. You can FEEL that the system is out of alignment with your values.

👉 This is why you blame your body when you don't like how you look. The fashion industry is out of your control. Or is it?